My Work
These case studies reflect creative leadership cross executive, enterprise, broadcast, live, and digital contexts. Story leads every decision regardless of scale or complexity.
Merit and Star
Broadcast & Large‑Scale Programming
Merit & Star is TD Wealth’s annual rewards and recognition event, celebrating top performers in destination locations around the world. The opening film for the business session is designed to set the tone for the entire event.
The challenge is both narrative and technical. The audience includes senior bank leadership and top‑performing advisors and employees, with expectations for emotional impact, clarity, and precision in a live, large, multi‑screen environment. Each year, the work begins by defining a clear storytelling arc that honours the winners, celebrates the achievements of the business, and inspires - while holding up under scale, scrutiny, and live delivery.
For the past decade, I’ve led the narrative, creative, and technical execution of the opening film, guiding production teams, vendors, and complex playback environments end‑to‑end. The work consistently anchors the event, creating a shared moment of recognition and motivation, and demonstrates that even at the largest scale storytelling remains the defining factor.
Alternative Investment
Corporate and Enterprise
TD Asset Management’s Alternative Investment Series was created to help advisors clearly articulate the breadth and sophistication of the firm’s alternative holdings. The work was designed as a client-facing narrative toolkit translating complex strategies across infrastructure, renewables, and income properties into stories that could be held in real client conversations, presentations, and digital environments.
The challenge was both conceptual and technical. Alternative Investments are unfamiliar to many audiences and risk becoming opaque or overly abstract. The work required narrative discipline balancing institutional credibility with accessibility while maintaining consistency across a diverse and evolving portfolio. Each video began with deep discovery sessions with portfolio managers and subject matter experts, shaping a clear storytelling arc before any production decisions were made.
I developed the series end to end, from initial strategy through final production, bridging deep technical content and creative cinematic execution. Studio interviews, field footage including drones, motion-based graphics, Runway AI, and Google Earth were all employed in service of the story. The resulting series gave advisors a confident, practical way to discuss alternatives, reinforcing TD Asset Management’s position as a sophisticated investment partner.
Studio 2.0
Live, Studio and Field Production
This project was never about building a studio—it was about building the right environment for storytelling. From the outset, technology was treated as an enabling layer, not the protagonist, ensuring that narrative and impact remained the driving forces behind every decision.
The studio transformation began as a necessity and became a strategic asset. We started as a small team working in a modest space with improvised furniture and printed backdrops. This evolved into a purpose-built broadcast studio featuring an 80-foot video wall, fully integrated live control room, and live broadcast production capabilities. The goal was not spectacle, but to create a reliable, scalable environment capable of supporting both external facing content and executive-level internal communications.
The challenge was deeply technical and operational. The studio needed to balance broadcast-level sophistication with long-term efficiency serving the bank’s strategic vision while remaining cost effective and sustainable. Every decision required careful consideration: infrastructure, workflow design, automation, and usability. The system had to reduce crew requirements through intelligent technology choices without overloading operators or compromising reliability, ensuring the facility could be run confidently, repeatedly, and under pressure.
I served as a manager and consultant across all elements of the build, working closely with executives, technical vendors, content teams, and story producers from concept through launch and operation. This included shaping technical architecture, advising on vendor and equipment selection, aligning production capability with editorial needs, and hiring and structuring the technical team responsible for daily operation. The result is a studio that has become a benchmark within the financial sector—demonstrating the strategic and economic value of in-house production, and reinforcing that when technology is designed in service of story, efficiency and impact follow.
Digital / Social / YouTube
My work in social and digital grew naturally out of broadcast. As a journalist and producer, I learned to carry a story end to end developing the idea, shaping the pitch, then shooting, editing, and publishing. That range led from segment producing to show producing, and eventually into marketing and strategic planning, where storytelling had to perform beyond the screen. Social and digital platforms became a natural extension of that skill set, not a departure from it.
The challenge in these environments is discipline. Shorter formats and faster cycles demand clarity, intention, and restraint. The work must reinforce brand credibility while still feeling authentic and human, often with limited resources and aggressive timelines. I’ve approached social and digital storytelling with the same narrative foundations as broadcast - treating each piece as a complete story - while continually exploring new production tools and techniques that expand what small, focused teams can accomplish.
I’ve collaborated directly with brands to develop and produce content and campaigns independently from concept through delivery. Projects for Beast Athletics and New Frontier Fitness span Instagram posts through to longer form, documentary style storytelling, all created solo. The work demonstrates that scale is not arequired for impact and that when narrative remains the priority, social and digital platforms become powerful spaces for meaningful, well crafted stories.
Creative / Art / Development
My personal creative practice is rooted in curiosity and experimentation. Alongside professional work, I continue to develop skills across pen and ink illustration, 3D design and printing, virtual and augmented reality, and tactile processes like painting and woodblock printing. Some of these explorations are purely expressive and others inform how I think about space, motion, form, and storytelling. All of them begin from the same place: making things by hand, learning through doing, and following ideas where they lead.
Creative technology evolves constantly, and staying fluent requires engagement outside of assigned work. By exploring new tools, formats, and techniques (sometimes seriously, sometimes playfully) I keep my perspective flexible. Even small experiments, from prototypes to visual jokes, sharpen intuition, expose new workflows, and prevent creative complacency. The intent is never to chase novelty, but to remain open and literate across disciplines.
This practice reinforces a belief in lifelong learning and in the value of genuine enjoyment. The more joy there is in the work, the easier it becomes to stay sharp, evolve, and remain fully engaged with the craft.